ASMR, or Autonomous Sensory Meridian Response, is a fascinating phenomenon that has gained significant attention since the term was coined in 2010. Often described as a "brain massage," ASMR is a deeply relaxing, tingling sensation that typically starts at the scalp and flows down the body. This sensation is triggered by specific, soothing stimuli—such as soft whispers, gentle tapping, or subtle crackling sounds—that create a sense of calm and well-being.
During my visit to the Design Museum in London, I explored the intersection of ASMR and design, discovering how this sensory experience is being integrated into modern creative practices. The museum showcased innovative works that harness ASMR's unique effects, revealing its potential to enhance our connection to spaces and objects through immersive, multi-sensory design. This exploration left me pondering how design can not only be seen and touched but also felt in ways that resonate deeply within us.
